Overview
When an organisation has ambitious sustainability goals, it takes a comprehensive team effort from top-to-bottom. Everyone needs to be informed and engaged about any changes or rules you’re putting into place. Therefore, it’s pivotal to have a strong internal communications strategy to ensure your goals are being explained and understood effectively.
Attend our interactive Creating a Sustainability Internal Communications Strategy course and learn best practices for sharing your sustainability goals and new processes through the right internal channels. Discuss what methods are most effective, how to approach different stakeholders and what innovative measures you can implement to get everyone on board and excited about your message.
Unlocking the Power of Virtual
Our virtual courses have been designed with you in mind. From group exercises in breakout rooms to live chat, whiteboards, and interactive polls, we use a range of tools and techniques to ensure that you can connect with your trainer; network and share best practice with your peers and leave the day with the skills you need.
Our courses provide you with an interactive and engaging learning environment that can be accessed from any location, helping you to continue to connect, learn and grow. Click here to discover more!
Please note we will use Zoom to virtually deliver this course.
Michelle Carvill is a strategic marketer, digital agency founder, consultant, CIM Course Director for Social Media Strategy. Sustainable Marketing and the 4 day Sustainable Business Transformation Program and certified Carbon Literacy Training for Marketers. Five times published author and three times business book awards finalist.
In 2002 founded digital agency, Carvill Creative. In 2018 founded a social enterprise, focused on preventative healthcare – The Preventative Healthcare Service and in 2019, online training provision, Read more
Learning Outcomes
- Grow your internal sustainability communications strategy
- Learn the right tools for the job
- Discuss the most effective strategies to reach different stakeholders
- Develop a sustainability message that’s right for your team
- Gain practical experience of producing internal sustainability messaging
Agenda
Registration
Trainer’s Welcome and Clarification of Learning Objectives
Why Strong Internal Messaging on Sustainability Matters
Discuss why telling your sustainability story to your employees is important. Getting the whole organisation excited, knowledgeable and active on sustainability can help your organisation meet your sustainability objectives and boost employee satisfaction.
Break
Building an Internal Communications Strategy
Understand best methods and tools at your disposal to make sure your key sustainability goals and stories are seen and understood across your company, from senior leaders and investors to employees.
- Discuss newsletters, video content and more avenues your comms team could explore
What’s Your Message?
Now that you know the best way to tell your story, the next step is figuring out just what you want to say.
- Understand the importance of clarity and transparency in your message
- Define your sustainability needs and learn how to explain them to the whole organisation
- Develop the style and authentic tone that will encourage employees to take an active interest in everything from cycling to recycling
Lunch
Getting Stakeholders Actively Involved
Not everyone is going to be as engaged as you are on sustainability issues. Sometimes, it takes a different approach to build enthusiasm.
- Sweepstakes, competitions and prizes. How effective are they?
- Encourage staff to tell their own story
- Arrange events and internal training
Workshop – Develop an Engaging Internal Message
Working in small groups with other delegates, this interactive session will see you utilise the key takeaways discussed so far and devise a piece of content that would effectively and engagingly share a sustainability story. Present your ideas to the group and discuss with the trainer and other delegates what worked and what didn’t. Collaboratively evaluate any challenges that came up during the session.