Peter Jelkeby

Peter Jelkeby is Country Retail Manager and Chief Sustainability Officer at IKEA UK & Ireland. Peter returned to the IKEA business in April 2019; the same company he had originally worked for as a student. With over 30 years of retail industry experience, Peter is adept at driving change and developing businesses to succeed in fast changing consumer markets. This experience is helping to drive the transformation of IKEA’s business, ensuring it remains affordable, reaches more people, delivers excellent customer experiences and is truly people and planet positive