Damien Field

After 25 years in customer research and insight, Damien continues to believe that customer-centricity is the key to business success. He also believes that the alignment of businesses and their customers has an essential role to play in solving our environmental crisis; unless businesses support consumers in behaving more sustainably by making sustainability a core part of their customer proposition, we will not make the required progress.

He retains great enthusiasm for unearthing fresh customer truths and working with businesses to identify the opportunity these present. He enjoys the challenge of working with stakeholder teams to understand their different points of view, establish common goals, define the business case and develop actionable plans.