Previously, Amanda was a member of Aviva’s Group Executive for over eight years as Chief Marketing Officer and joined Aviva to change its name from Norwich Union. Amanda has over 25 years of commercial experience, including director roles at British Airways Airmiles, BT and British Gas.
She is a non-executive director of Lloyds Banking Group, chairing the responsible business committee. Formerly, she was a non-executive director of Mothercare Plc. and sat on the audit committee for six years. She was on the board of the National Youth Orchestra for 10 years and was a member of Lord Davies’ review to increase the number of women on boards.
Amanda is a Life Fellow of the RSA and Fellow and former President of the Marketing Society. Prior to her current role Amanda, on loan from Aviva, helped launch the United Nation’s (UN) Global Goals (also known as the sustainable development goals or SDGs), as an executive advisor to Project Everyone – a Richard Curtis co-founded campaign for the UN.