- STEERING COMMITTEE
Alison’s career has seen her deliver insight programmes in the UK, Europe, Asia and North America, across sectors including media, telecoms, automotive and logistics.
Her expertise spans needs and value-based segmentation, NPD, pricing and portfolio optimisation. More recently, her market-leading work in automotive, and in particular, the evolution of electric vehicles, has challenged the accepted wisdom around ownership models and the ways in which personal transportation will be used in a more environmentally conscious future; and this work has extended to consider the changing decision drivers for discretionary purchase products across a number of high-value sectors.
Representing the voice of the customer in the boardroom, and more importantly, translating this into commercial terms against which strategic development decisions can be made, remains at the heart of Alison’s work.